It’s all about getting the links. If you focus your efforts with the intention of getting links, you WILL be successful online.
Why? Because if you are getting links it means that you are doing a lot of other things right, like building excellent content, and offering people top quality information that informs, educates, or entertains. People eat that stuff up, and they link to it too. Top Quality Information is called LinkBait. Linkbaiting should be your business focus. (Our contest at www.remodelingmyspace.com is a form of linkbait.)
Why Build Links?
Here’s a great list of benefits of links, but simply:
Links do two things:
- Lots of links to your site tells search engines that you must be important, authoritative, useful or just plain good. Because they want good (quality) sites at the top of their listings, they then reward you with higher rankings. → higher rankings = more traffic = more income.
- Links create many other paths for people to find your site (other than search engines) → more free traffic = more income.
As well, typically, someone doesn’t just give you a blind link - they write about you and basically recommend that people visit your site. Why? Because you offer something that has value to their user - quality information.
So, how do you build lots of links? Well, a good method is to create ‘top 10 lists’ or similar…. like, “25 ways to make your life easier doing THIS”… you get the picture. Here’s a good resource on the benefits of building lists, and another on how Patrick built 10,000 links in 3 weeks.
Here’s an excellent list of resources for building links. Don’t be overwhelmed, just read a few of these to spark your creativity.