(NOTE: I am only going to make this a short simple post that will give you the general IDEA of what I am talking about, without going too deep into specifics. I have linked to people much smarter and more credible than I am if you want to learn the nitty gritty of it.)
That’s right - I said it - and I’ll say it again… “Therz PageRank in them thar internal link thingys”.
If you’re new, PageRank is like GOLD to your website (for ranking in Google). If you want a page to rank well in Google, it needs to have some decent PageRank.
There are two ways to get your pages some decent PageRank.
- Get links from other websites to point to the page that you want to rank well.
(For some extra link-juice - if you can control this - make sure the link anchor text contains the keywords that you want to rank well for - read more about link anchor text.) - Link from your OWN pages to the pages that you want to rank well.
You may be asking: “What happened?” or, so you don’t look like a deer in the headlights, you might say out loud: “You mean I can pass MYSELF some PageRank?”
Well, the answer is YES.
How? Well basically, just make sure to try and create lots of links from your own pages to the pages you want to rank well. You can do this with a few simple methods:
(NOTE: For the purpose of saving us both time reading/writing repeated terminology, I will hereinafter refer to page that you wish to rank well as “RankHope” pages.)
- create a “Popular Pages” or “Popular Posts” navigation item that appears on all pages. It will list your RankHope pages.
- create a ‘Related Articles’, ‘Related Posts’ or ‘Related Pages’ section for your article pages, and link to your RankHope pages.
- link to your RankHope pages from your home page
- “block” unimportant pages from getting PageRank by using the ‘nofollow’ attribute in your links, or with your robots.txt file
Use this really great tool from WeBuildPages that shows you which pages on your site are the ’strongest’ for developing internal links from.
Here are a few really great articles on internal linking strategies, and internal linking optimization. Also check out Jennifer Slegg’s article on link anchor text.
Spread The Link Love, Baby...If you found this page useful, please link to it. Simply copy and paste the page URL or the code below into your website or blog. It will look like this:
Therz PAGERANK in Them Thar Internal Link Thingys…
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